The need for business analytics is stronger than ever. Businesses need to know what they want to derive meaningful information from the information they are collecting from customers or potential customers visiting their web platforms or social media interface.
Once businesses have a plan for capturing the desired data, organizing it, and analyzing it, they are in a position to develop plans to stay competitive.
For instance, google, Facebook or amazon personalise the customer experience based on the browsing data they collect.
According to a McKinsey Global Report approximately a million more jobs in business analytics arena potentially could be created. Graduates in Business Analytics work in technology companies or banks or media companies.
Some of the business school offering MS programs in business analytics in USA are
University of Iowa
UC Davis MSBA
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