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marketing analytics – best mba admissions consultants in bangalore
First, he tracked Key Performance Indicators, as mentioned in the above story, to understand the present state of his arcade business. This is nothing but descriptive analytics. He explored and comprehended the data he had collected from the knowledge hub as well as the public who visited his arcade
Second, he applied statistical algorithms to historical data to make a prediction about the future performance of his arcade. He used various other advanced analytics techniques, like cluster analysis, to group customers based on similarities across several data points. This proved to be helpful in targeted marketing campaigns. Forecasting data seems to be the order of the day. He wanted to know where he will stand a couple of years in the future so that he can make confident dec