MICHIGAN STATE UNIVERSITY’S BROAD MBA IS ONE OF THE BEST MBA PROGRAMS IN THE WORLD. IT HAS VERY INNOVATIVE APPROACH TO TEACHING. READ ITS NEWEST APPROACH TO EXPERIENTIAL LEARNING.
EG is an immersive, experiential series of three-day workshops held four times during the MBA program where students learn creative, innovative, and entrepreneurial thinking competencies.
EG draws out and channels individual natural creativity to solve real-world, challenging business problems, and create new business models.
BUILDING CREATIVE CONFIDENCE
We’re born creative because we know no limits and everything is possible. Over time, we are socialized to judge, to fear being judged, to be analytical, to be critical thinkers. IDEO, the leading design company, argues and as you will learn, you can relearn creative con dence by practicing design thinking, empathy, and iterative prototyping.
CREATIVE PROBLEM SOLVING
The two buddies were wondering how they were going
to pay next months rent. Wait, there is a shortage of hotel rooms at the upcoming industry conference. Why not rent out our apartment? We can blow up some air mattresses and cram more people in. Hence, AirBnB.
Disney creativity was agging. They bought Pixar, Marvel, and Lucas lm, and with the release of each new movie, brought out new rides at parks and/or multiple lines of retail merchandise that added $252 billion in retail sales to movie revenues in 2015.
The founders of Uber were jamming on problems that could be their next business idea. They thought one of the miserable San Francisco lifestyle problems that was not being addressed was being stranded with no taxi in sight. Hence, Uber.